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Meet Gina M Gonzalez


Hello, my name is Gina M Gonzalez. I am a professional speaker and author.


I envision empowering business owners to design business exits that transform both their business value and life trajectory,

using Maslow's hierarchy of needs to rebuild their foundation for

self-actualization beyond business identity

About Me

_________

I'm an MIT graduate (Geophysics) with an MBA and many certifications, who transitioned from NASA/JPL earthquake research and spacecraft experiment design to over 20 years in real estate and business brokering, plus owning multiple businesses and a working mini-farm. I created the Business 2 Eternity framework - a coaching institute, real estate/business brokerage, and nonprofit - to guide business owners through complete exit journeys... from business to eternity.

As a keynote speaker and WHY Institute coach, I help owners discover their WHY for better leadership and communication, then design fulfilling exits that align with their life vision. Understanding your purpose in business directly informs your purpose beyond business.

When speaking to founders, I address the elephant in the room: Your business isn't just your livelihood - it's often tied to your identity.

In addition, I have designed a program especially for women who've built something from nothing: A successful exit means reconstructing Maslow's hierarchy of needs for post-business life...Rebuilding security and belonging, then rediscovering self-actualization as the powerful women they are - Not just the business owners they were. Because powerful women deserve exits as extraordinary as the businesses they built

"I've known and worked with Gina for several years now.
She gets it - she sees the person that you are, beyond just your business success.

She has this amazing way of helping founders realize they're so much more than what they've built, and then actually shows them how to step into that power in their next chapter. It's not just about selling your business with her - it's about (re)discovering who you are and what you're meant to do next


Kate K., Business Development Director, Job Corps

Biography - My Story

I've had a diverse and dynamic career, beginning with my MIT degree in Geophysics and NASA/JPL for earthquake research and spacecraft experiments — experiences that inspired my keynote "From Rocks and Rockets to Real Estate and Sales."

With an MBA and numerous certifications, I've owned two brick-and-mortar businesses, executed a successful turnaround strategy for Habitat for Humanity during COVID, founded a coaching institute, a Real Estate and Business Brokerage, and a Non Profit for Mature Living Resources. Beyond keynote speaking, I specialize in designing fulfilling exits for founders that align with their life vision, creating value through innovative strategies while serving as their full-cycle transition partner.

After losing my tech business in 9/11, I transitioned into real estate: residential properties for seniors, commercial real estate for businesses, and business brokering. The addition of coaching, exit planning, and valuations created my Business 2 Eternity Framework, which guides business owners through value-building processes before implementing transition strategies that align business, financial, and personal goals.

Why This Dual Focus on Business Owners AND Senior Homeowners? My mission became deeply personal after losing my adopted mom to brain cancer. Watching her end of life journey revealed how unprepared families are for both business transitions and mature living decisions.

I discovered that whether you're a business owner planning an exit or a senior homeowner considering life transitions, the same core challenge exists: financial, business, and personal goals are rarely aligned with effective transition strategies. This realization shaped my Business 2 Eternity Framework to serve both audiences holistically - helping business owners move from active ownership through comprehensive end-of-life planning, while simultaneously supporting seniors and their families with housing transitions, aging in place strategies, and crisis prevention. Through my 501(c)3 Mature Living Resources, we provide information and resources well in advance of crisis situations, because it's always better to pre-plan than to crisis plan!

Through this comprehensive approach, topics are addressed covering building intangible capitals for better business exits. As a keynote speaker and WHY Institute coach, I help owners discover their WHY for better leadership and communication, then design fulfilling exits that align with their life vision. Understanding your purpose in business directly informs your purpose beyond business.

With AI's recent advances making general business-building information readily accessible, I've strategically pivoted to address a critical gap: helping female founders, particularly single women (divorced, widowed, or by choice), navigate the unique challenges they face when transitioning to post-business life. These powerful women often struggle with identity reconstruction after their business - which became so intertwined with who they are - is no longer their daily reality.

My vision centers on speaking engagements and workshops that guide these exceptional women through a transformative journey incorporating Maslow's hierarchy of needs, starting with my signature RISE framework (Reflect/Reimagine, Identify Risks & Relationships, Strengthen Self-Worth & Strategy, Evolve to a Purposeful Exit) and PATH programs (Purposeful Actions Towards Higher business value).

Because every powerful woman who built something extraordinary deserves an exit strategy as remarkable as the business she created - one that doesn't just maximize financial value, but transforms her entire life trajectory toward purposeful fulfillment beyond business ownership.

Fun Things on the mini farm! something personal.....

Goats & Gardens of Eden

• Mother of 4 grown kids, including twins; grandmother to 3

• Passionate about sustainable living, including organic farming, animal husbandry (have chickens and Nubian goats)

• Managed a herd of up to 20 goats with 6 milking every 12 hours. Made 2 lbs of cheese a day!

• Artisan cheesemaker: hard and soft goat cheese varieties

• Artisan bread maker

• Maintain organic gardens

• Play violin

• Cook and give classes on Caribbean, Spaniard/ Basque, Italian foods

• ...and more!

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