MEET GINA M GONZALEZ
Hello, my name is Gina M Gonzalez. I am a professional speaker and author.
My Vision is to Help Business Owners Discover Their WHY and
Design Fulfilling Exits that Align with their Life Vision!
Stand Out - Elevate - Impact - Play Bigger!
Discover Your
WHY
Get Clear
Stand Out
Transform
Business & Life
ABOUT ME
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Gina M Gonzalez MBA, CEPA, CVA, CSHP
Business Transition Specialist, Broker
With a career dedicated to helping business owners maximize value and design seamless exit strategies, I specialize in aligning business, financial, and personal goals to create strategic and profitable transitions.
I provide business owners with the insights needed to increase enterprise value, ensure business continuity, and position their companies as highly transferable assets. My approach integrates value-building frameworks with risk mitigation strategies, ensuring owners achieve the best possible exit—whether through sale, succession, or other transition pathways.
Beyond exit planning, I am a Real Estate Broker, helping business owners navigate commercial and residential property transitions, investment sales, and real estate portfolio creation strategies, as part of their exit journey.
On the residential side, I am a Certified Senior Housing Professional (CSHP). My resource team assists business owners as they plan for downsizing, relocation, or legacy real estate decisions post-business exit—ensuring a transition into retirement with clarity and confidence.
Your presentation was first rate! - Alan B., President MIDCAP LTD, M&A Advisor
Gina is a dynamic speaker who empowers business owners — unlocking true fulfillment by helping them discover their WHY....
- Justin R., Director Business & Computer Technology, OTEC
Gina is a passionate speaker revealing the coming senior housing crisis, where rising costs and lack of foresight threaten financial security. She guides business owners and retirees toward smart exit strategies and aging-in-place solutions for a secure future....
-Kate K., Job Corps, Director Business Development
BIOGRAPHY
Gina has built a diverse and dynamic career, beginning as a geophysicist at MIT and then NASA/JPL, where she worked on everything from earthquake research to spacecraft experiments—an experience that inspires her keynote, “From Rocks and Rockets to Real Estate and Sales.” She holds an MBA and numerous certifications in business, real estate, and exit planning.
After losing her tech business in 9/11, Gina pivoted into real estate, specializing in senior housing transitions. Over time, she expanded into commercial real estate (personally owning two brick-and-mortar businesses), business brokering, turnarounds, coaching, consulting, exit planning as a CEPA, and business valuations as a CVA, certified valuation analyst.
In 2006, after losing her adopted mother to brain cancer, Gina recognized the widespread lack of awareness surrounding Mature Living Transitions. This led her to become a Certified Senior Housing Professional (CSHP) and Certified Probate Real Estate Specialist (CPRES) , exclusively serving the senior market. She founded Mature Living Resources, a nonprofit that sponsors the Mature Living Prep Seminar Series, where vetted professionals educate seniors in a no-sales, information-first environment.
In 2010, she deepened her business expertise by purchasing one of her own business listings, transforming it into a Holistic Health Center. She later acquired a neighboring women’s boutique, strategically linking the two businesses. The health center was ultimately negatively impacted by a long term building earthquake retrofit that required turning off water at random times, and covering the location with drywall and cement dust, rendering it, and 3 other adjacent businesses, semi-unusable for long periods of time. The decision was made to close just before COVID, while the boutique transitioned online.
During the first wave of COVID, Gina stepped in as Executive Director of a struggling Habitat for Humanity affiliate, leading a rapid turnaround with a skeleton crew. Over eight months, she revived the organization before returning to her own ventures.
From 2019 to 2021, she pursued an MBA, after which she also earned certifications in Business Analytics, Lean Six Sigma Black Belt, Change Management, Exit Planning, Business Valuation, and Business Value Building , as well as becoming a Certified WHY Institute Coach
Today, Gina’s proprietary framework, “From Business2Eternity,” redefines how business owners transition from entrepreneurship to life after ownership, addressing mature living transition phases often overlooked in exit planning. Her work integrates the professional and personal aspects of an owner’s journey, aligning post-business lifestyle, financial, philanthropic, and personal goals to the exit plan—reflecting not just the years invested in a business, but the aspirations for life beyond.
Knowing your core motivation— the driving force behind your decisions and actions— helps align your exit strategy with your deeper purpose and values. It enables you to make more intentional choices about the future of your business, ensuring that the next chapter reflects what matters most to you
